HUMAN EXPERTISE. WITH A SPLASH OF AUTOMATION.

What do you want to improve today?

Get the feedback you need on your marketing and product ideas, concepts and solutions.

Check our study marketplace, choose the one that best fits your needs, upload your material and validate your ideas with real customers on the fly.

What do you want to improve today?

Website design

Learn how to radically increase customer conversion, what elements build up retention, and maximise your website's KPIs across the board!

€950

Find out more!

E-Commerce flow

See your digital buying experience through your customers' eyes and learn how to minimise drop-off, maximise satisfaction, and drive more sales.

€950

Find out more!

Signup flow

See your signup flow through your customers' eyes and learn how to minimise drop-off and maximise satisfaction, to drive conversion higher and higher.

€950

Find out more!

Booking flow

See your booking flow through your customers' eyes and learn how to minimise drop-off, maximise satisfaction, and shoot up your conversion rate.

€950

Find out more!

Competitive benchmarking

Compare your website with your competitors' and learn what elements maximise customer satisfaction, so you can beat the competition with a superior website and drive conversions.

€950

Find out more!

Ad mockup

Learn how to create ads that grab your customers' attention, what elements maximise engagement, and increase conversion on every ad you create!

€950

Find out more!

Newsletter

Discover how to boost open rates on every email you send, what elements drive up your subscriber base, and increase retention with user-approved content!

€950

Find out more!

Landing page

Learn how to radically increase customer conversion, what elements build up retention, and maximise your every KPI of your landing page!

€950

Find out more!

Advertisement copy

Learn how to write ads that grab your customers' attention, what elements maximise engagement, and increase conversion on every ad you create!

€950

Find out more!

Advertisement visuals

Learn how to design ads that grab your customers' attention, what elements maximise engagement, and increase conversion on every ad you create!

€950

Find out more!

Validate great ideas
with powerful feedback

Get insights fast.
And often

    Test and validate your ideas in hours. Because ideas travel fast, and so should your business.

    Spend less,
    act more

    Experience the full power of human insights in a simple and affordable pay-per-study format.

    Dusty reports
    no more!

    Unlock empathy with video-powered feedback, and see how your solution transforms before your customer's eyes.

    Get started free
    Our experts got you covered

    Human feedback,
    for product and marketing creators

    So many solutions fail every day because they are not made to fit the people that use them.

    With our insights, we aim to help you stay ahead of the curve, spend your marketing and product development budgets wisely, and focus on creating experiences that make your customers eager to come back for more.

    Anna Steensig
    Insights Expert

    Anna Steensig Insight Export

    IMMEDIATE RESULTS, WITH PEACE OF MIND

    The right feedback.
    From the right audience

    Sonar helps you unpack the minds of your audience with access to over 4 million consumers around the globe.

    You only need to set your ideal recruiting filters: we'll save you the recruitment hassle and find the right participants for your needs, so you can get high-quality insights in hours.

    EMBRACE THE QUAL, EXPLORE THE WHY

    What surveys won't tell you...

    Add nuance to metrics and raw data: explore the 'why' behind the 'what'.
    Our methodological approach, developed over the course of 10 years in the insights business, will allow you to gain a unique experience-rich perspective over your solutions, without the risk of missing something, or being drowned in irrelevant data.

    Dusty reports no more!

    A new way to access
    your insights

    Forget about stale reports and get access to a powerful insights dashboard with a mix of qualitative feedback from your selected audience, analysed and aggregated by our AI.
    Browse through your key findings, quotes, full video interviews and insights charts, and turn your insights into actions.

    trusted by teams who put customers at the core of everything they do

    What is Sonar?

    Sonar is the Danish customer feedback platform that makes it fast and easy for product and marketing teams to produce and translate customer insights into better products, marketing campaigns, and customer experiences.

    About us