Fuel consumer understanding with a marketplace designed to give your human insights at scale.
OBJECTIVE 1
Immediate impressions
A few customers find the ad confusing because it is not clear who the target audience is, and the text on the model isn't clear
A few customers mention that the ad is based on an employment program or an employee assistance program, but they do not know what the product is about
OBJECTIVE 2
Ad message
Most customers think that the main message of the ad is to provide insights into the customer within 12 hours.
OBJECTIVE 3
Unclear parts
Half of customers find the ad confusing because they think it is unclear what the product is or how the company is marketed.
OBJECTIVE 4
Interesting parts
Most customers find the concept of Sonar to be interesting because it focuses on the human rather than the customer.
90% of participants found interesting parts in the ad text
OBJECTIVE 5
Likelihood of interacting
Most customers are interested in the ad. Some think it is about sportswear whilst others mention human insights.
70% of participants would interact with the ad
OBJECTIVE 6
Advice for writer (improvement)
A few customers find the ad to be too generic and vague, while others think it should be redesigned to make it more appealing
