Product • Website • Competitor analysis

Embrace the competition and use their websites as a benchmark for constant improvement

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Test your ideas

  • Understand what your competitors do well from your audience, and learn how to do it better!

  • Test your audience's immediate impression to your competitors' websites.

Validate your concepts

  • Put your customers in the driver's seat and learn as they compare different industry players' web flows.

  • Single out and adapt the best elements from each tested website, and create one that'll stand out from the digital crowd

Optimise live solutions

  • Test your website against key industry players', and find out where you stand.

  • Boost your customer satisfaction and market share by learning from your competitors' mistakes and successes.

Your Roadmap to Insights

Choose what to improve

Get started. Browse our marketplace and choose the marketing or product idea you want to test.

Upload material

Get started in a few of clicks: drop in your assets, launch the study, and you're all set!

Get results and improve

We reach the customers you want to talk to and analyse their feedback, to give you fast video customer insights you can immediately turn to action.

Let's go!


Take a sneak peek...

Still not convinced? Take a look at your insights dashboard with one of our real-life studies and see the Sonar platform deliver a unique customer perspective.

Unlocking human experiences for

Pricing and Study Specs

EUR 950

Get started
Number of study
15 participants
interview length:
20 minutes
Material recommended:
1 link to your website/ web concept, 1-2 links to your competitors' sites
Available audience filters:
Age, Gender, Geography
Est. Time to insights:
up to 24 hours

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What is Sonar?

Sonar is the Danish customer feedback platform that makes it fast and easy for product and marketing teams to produce and translate customer insights into better products, marketing campaigns, and customer experiences.

About us

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