Bring customers to the core of every decision you take
At Sonar, we aim to bring qualitative customer insights into your core business, to help you make informed decisions at every stage of development, increase the accuracy of your solutions, cut your time to market, and minimise waste at every turn.
Ideate and conceptualise
Spot unmet customer needs, minimise risks by testing ideas and hypotheses before developing them, and innovate at unprecedented speed.
Maersk successfully created and developed industry-changing ideas with an insights-driven business strategy.
Design and develop
Validate early concepts, align your solutions with customers’ needs, and streamline resources for full customer-centricity.
Novozymes One Health revolutionised product development with a unique mix of customer insights, clinical research and data science.
Plan and launch
Validate product-market fit with your customers, launch fully validated solutions fast and turn every activation into a success.
Maersk integrated insights from its customers into a promotional video that gained over 10 million views worldwide.
Optimise
Take a look at your current solutions and test them to boost engagement, acquire new customers and decrease churn.
Sydbank skyrocketed customer retention with its insight-powered loyalty programme!
Easy-to-use with limitless possibilities
Make insight-driven decisions at every stage of product and marketing development with an insights marketplace that makes qualitative customer research fast, actionable and within everyone’s reach.
Explore MarketplaceDon’t just take our word for it
Over 1000 product and marketing creators from some of the most innovative companies in the world are using Sonar every day.
