CREATE unforgettable experiences

Unleash the Power of Human

Tap into your customers’ knowledge, see your solutions through their eyes at every stage of development, and unleash the power of human insights to build unforgettable experiences.

Sonar is the human insights marketplace that gives you the feedback you need from the people you want. Whatever your project. Whatever your audience.

Get started in minutes. No credit card required. First insights in hours.

CREATE unforgettable experiences

Unleash the Power of Human

Tap into your customers’ knowledge, see your solutions through their eyes at every stage of development, and unleash the power of human insights to build unforgettable experiences.

Sonar is the human insights marketplace that gives you the feedback you need from the people you want. Whatever your project. Whatever your audience.

Get started in minutes. No credit card required. First insights in hours.

CREATE unforgettable experiences

Unleash the Power of Human

Tap into your customers’ knowledge, see your solutions through their eyes at every stage of development, and unleash the power of human insights to build unforgettable experiences.

Sonar is the human insights marketplace that gives you the feedback you need from the people you want. Whatever your project. Whatever your audience.

Get started in minutes. No credit card required. First insights in hours.

High-speed. Hassle-free. Jaw-dropping.

The Sonar Formula

Choose your insights

Take a look at our marketplace, choose the insights you want from our marketplace and fill out the form. Yeah, it’s that easy.

Let us dive in...

We get it, you are super busy. So, how about we step in and get knee-deep in customer feedback analysis, while you focus on your tasks overload? You’ll get updates every step of the way.

Make insights happen

Get your insights delivered in an intuitive and customizable dashboard. Then, act on what you have learned and make it happen!

The human insights marketplace

What are you working on?

MARKETING

Have your crowd go nuts...

With spot on marketing experiences. Map customers’ needs, build exciting value propositions, create, test and validate marketing concepts and material, and turn your marketing into a growth machine!

DIGITAL

Create digital experiences so good...

Your customers can't live without. Gain a unique understanding of users’ needs, throw some empathy into the development mix and launch digital products that convert and retain users.

explore the 'why'. fuel innovation.

Say hello to
human insights.

Fuel idea generation, test hypotheses and let your solutions soar. Sonar helps you unpack the minds of your customers and deep dive into their behavior, providing you with human insights you can act on decisively - faster, easier and more affordable than ever before.

Get insights fast
and often

Set up studies in three steps, get insights in hours, and fine-tune your solution until you are ready to make the big splash. We are cutting the time it takes to validate your ideas and turn them into real, impactful decisions. Because ideas travel fast, and so should your business.

Spend less,
act more

Innovation shouldn't be locked behind huge price tags. Experience the full power of human in a simple and affordable format, so you can add the voice of your customers in your solutions whenever you want, spending less, and with peace of mind.

Experience
the insights

Unlock empathy with video-powered feedback, and see how your solution transforms before your customer's eyes. Cut through data clutter and get the insights you want in an interactive, intuitive and fully customizable dashboard. Because you deserve to experience the insights, not interpret them.

We are a global company, and Sonar allows us to test globally. This gives us the ability to target specific people from our customer segments and show them our creative output and use their reactions to understand them.
Dominic Pope, Senior Brand Marketing Manager
There is something compelling about the analyst not just presenting the results, but actually having real people talk into the results. It's way more powerful than me standing in front of a room and saying, 'this is what people said, this is how people felt.
Gabby Henriksen, Senior Consumer Innovation Analyst
An often time consuming but crucial part of our work, gaining customer insights, is executed easier and faster by using Sonar.
Katrine Nordgaard, Senior Consultant

your next idea awaits you

Get inspired