There is something compelling about the analyst not just presenting the results, but actually having real people talk into the results. It's way more powerful than me standing in front of a room and saying, 'this is what people said, this is how people felt.

We are a global company, and Sonar allows us to test globally. This gives us the ability to target specific people from our customer segments and show them our creative output and use their reactions to understand them.

An often time consuming but crucial part of our work, gaining customer insights, is executed easier and faster by using Sonar. 

I am crazy about the product and I think it’s the coolest idea!
15 user-tests takes a really long time to do by yourself, so Sonar is really convenient! Looking forward to doing more studies.