Maximise the impact and value of your work with customer insights

Sonar empowers you to test your product and marketing ideas with real customers, so you can plan, design, launch and optimise customer-centric solutions with the highest efficiency, speed, quality and profitability.

Bring customers to the core of every decision you take

At Sonar, we aim to bring qualitative customer insights into your core business, to help you make informed decisions at every stage of development, increase the accuracy of your solutions, cut your time to market, and minimise waste at every turn.

Design and develop
Plan and launch

Easy-to-use with limitless possibilities

Make insight-driven decisions at every stage of product and marketing development with an insights marketplace that makes qualitative customer research fast, actionable and within everyone’s reach.


Start your research with ease and flexibility in just 3 clicks.


Customer insights ready to use in as little as 4 hours.


Get insights delivered in a clear and effective format.

Explore Marketplace

Don’t just take our word for it

Over 1000 product and marketing creators from some of the most innovative companies in the world are using Sonar every day.

The Impact of Customer-Centricity at Danske Bank

Making the Customer Shine: Maersk's Philosophy on Customer-Centricity

How Novozymes Leveraged Customer Insights to Create a Human-Centric Health Brand