Powerful Feedback
to create with confidence

Test and validate your product and marketing ideas with real customers on video, and get first-rate feedback to step up the quality of your work, faster and cheaper than ever before.

Sign up for free. Start testing in minutes. Get results in hours.

High-speed. Hassle-free. Jaw-dropping.

The Sonar Formula

Choose what
to improve

Visit our marketplace and choose the marketing or product idea you want to test.

Explore Marketplace


Get started in a few of clicks: share your testing material, launch the study, and you're all set!

Get results
and improve

We get in touch with the customers you want to talk to and analyse their feedback, to give you actionable insights in just 4 HOURS.

Preview insights


A platform to break through the clutter

We've combined the best of technology and human expertise into a powerful testing platform, to help you validate your product and marketing ideas in hours.

Don't take our word for it...

There is something compelling about the analyst not just presenting the results, but actually having real people talk into the results. It's way more powerful than me standing in front of a room and saying, 'this is what people said, this is how people felt.
Gabby Henriksen,
Senior Consumer Innovation Analyst
We are a global company, and Sonar allows us to test globally. This gives us the ability to target specific people from our customer segments and show them our creative output and use their reactions to understand them.
Dominic Pope,
Senior Brand Marketing Manager
An often time consuming but crucial part of our work, gaining customer insights, is executed easier and faster by using Sonar. 
Katrine Nordgaard,
Senior Consultant
I am crazy about the product and I think it’s the coolest idea!
15 user-tests takes a really long time to do by yourself, so Sonar is really convenient! Looking forward to doing more studies.
Trine Ziegler Lærkesø Andersen,,
Product Developer

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